San Francisco - December, 2006

Papilia Appoints New VP Client Services
Seasoned Executive to Manage Company’s Rapid Customer Growth

Papilia, a pioneer in fundraising and communication and personalization technology designed for the nonprofit market, today announced that Hillary New has joined the company as Vice President of Client Services. Her primary responsibilities include responsibility for each client’s success and satisfaction with Papilia’s fundraising and communications solutions.

“We are very pleased to have Hillary join the team at Papilia,” said Papilia CEO, Natasha Deganello Giraudie. “Hillary has a great deal of experience with companies that value customer success as a top priority, making her a perfect fit for overseeing the company’s rapid customer growth while ensuring that the company maintains its profound commitment to client success and satisfaction.”

New brings to Papilia extensive experience in both acquisition and retention marketing, managing email and online marketing programs at Post Communications (now Yesmail), Digital Impact (Acxiom Digital) and Merkle |Quris. While there, New developed and executed strategies across an array of clients, including Kraft Foods, Charles Schwab, Sony Electronics, Yahoo!, Countrywide, DirecTV, Visa and Lexus. Before working online, Hillary worked in direct advertising overseas and developed nationwide marketing campaigns for RCA Label Group, A& M Records, Polydor Records and their artists. Hillary graduated with honors from the University of Richmond with a B.A. in French and International Studies.

“Papilia provides breakthrough services and solutions to more and more nonprofits that are concerned with truly leveraging the potential of their entire donor base by customizing all interactions with each donor around that donor’s specific interests,” said New. “I am excited to be in a position to help the company manage its customer satisfaction goals as it grows and becomes even more successful.”

About Papilia : Papilia has combined the proven principles of major-donor fundraising with a new generation of personalization technology. Papilia’s solutions for communications and fundraising help clients attract new supporters, better engage their existing ones, and Treat every Donor like a Major Donor™.

Press Contact: For further information, please contact Hillary New, at (415) 692.0071 or hillary.new@papilia.com