San Francisco, CA - May 16, 2007

Papilia Taps Former Blackbaud Sales Executive To Lead East Coast Efforts.
Experienced Nonprofit Professional Joins Donor-Centered Fundraising Solutions Provider To Address Growing Demand And Boost Domestic Expansion

Papilia, a pioneer in donor-centered fundraising solutions for nonprofit organizations, today announced that David Shatz has joined as Regional Director to drive sales efforts for the East Coast. Shatz joins Papilia with over 13 years experience selling to the nonprofit community, most recently at Blackbaud, working closely with hundreds of nonprofits to assist them in leveraging technology to achieve their fundraising goals.

"Having significantly grown our customer base since exiting stealth mode last October, we are now actively focused on addressing the increased market demand," said Erik Stenson, vice president of sales at Papilia. "David's extensive experience in nonprofit fundraising solutions will be key as we continue to drive sales momentum. I look forward to working with him to achieve great success for Papilia and our customers."

During the last 10 years, Shatz was a star in the Blackbaud Enterprise Sales Division and the Blackbaud Core Team selling Raiser's Edge and NetSolutions. He was twice-named Top Worldwide Account Executive, appointed to President's Club many times, and is known for securing the single largest customer in Blackbaud's history. Prior to Blackbaud, Shatz worked for DonorPerfect in the nonprofit division where he consistently achieved his sales goals.

"Having worked with hundreds of nonprofits, I am impressed with Papilia's solution and the tangible results it is having with leading organizations," said David Shatz, regional director for Papilia. "The beauty of Papilia, is that it can work with a nonprofit's existing database like Raiser's Edge to raise more money with less effort. Papilia is attracting great interest and I am excited to join the team and maximize new opportunities."

Papilia provides donor engagement solutions to nonprofits in a variety of sectors from arts to environment; from human services to political campaigns. Papilia's patented solution is web-based and helps customers engage and retain their donors through consistent, personalized communications.

About Papilia
Papilia, a privately-held San Francisco company, is a pioneer in donor-centered fundraising solutions for nonprofit organizations. Papilia helps nonprofits secure more donors with less effort by enabling them to deliver uniquely personal online experiences to each donor. Inspired by the thoughtful attention routinely offered to major donors, Papilia's new generation personalization technology lets organizations treat every donor like a major donor. Leading nonprofits, such as Catholic Charities, California Pacific Medical Center Foundation, and Big Brothers Big Sisters, are using Papilia to attract new donors and better engage their existing ones. For more information, please visit the Papilia corporate website at www.papilia.com or call (415) 692-0071.

Media Contact:
Hillary New
Papilia
415.692.0071 x119
hillary.new@papilia.com