Papilia helps United Nations World Food Programme launch "Fill the Cup" campaign

On March 3, actress and United Nations World Food Programme Ambassador Against Hunger, Drew Barrymore presented the WFP with a check for $1,000,000 to the “Fill the Cup” campaign on Oprah, helping to raise awareness and donations. The campaign aims to feed the 59 million children who go to school hungry in over 70 developing nations worldwide. In order for children to improve their chances for health, education and a promising future, they must be fed and sufficiently nourished. With the help of Papilia Client Services, WFP has created a customized campaign to help direct funds and awareness to child hunger.

“Working with Papilia has enabled the World Food Programme to launch unique, customized fundraising campaigns, helping us reach out to donors to raise awareness and funds. Through professional looking emails and widgets driving donors to secure online donation forms accepting sixteen currencies, we have effectively communicated with donors with minimal effort to raise tens of thousands of dollars. We look forward to raising millions of dollars to feed hungry children across the globe with our “Fill the Cup” campaign.”
 – (Insert Exec Dir name), United Nations World Food Programme.

With a customized “Fill the Cup” campaign including secure online donation forms and landing page, WFP is working to raise the necessary funds from governments, private corporations and individuals to help school children by improving health, education, hope, helping families, and building stronger communities. WFP has used the Papilia solution to reach out to its donor base and improve their online fundraising efforts.

It takes just 25 US cents to fill one of the "Red Cups" that the World Food Programme uses to provide hungry children a regular school meal of porridge, rice or beans. $15 would feed ten children for a week. Working with Papilia, WFP has raised tens of thousands of dollars to help feed children around the world.

For more information on how you can help fill the cup and feed impoverished and malnourished children, click here.

The Fill the Cup campaign marks the third customized campaign that the UNWFP has launched with the help of Papilia’s web-based software and Client Services team.

The first campaign leveraged their global branding and aimed to raise funds in an effort to help end poverty and hunger for millions of people around the world.

Here is a screenshot of WFP’s Online Donation form:

Gift of Hope:
The second campaign, Gift of Hope, which launched in November 2007, included six appeals totaling over 150,000 emails. With customized e-mails, widgets, a landing page, secure online donation forms accepting multiple currencies, and Share with Friends functionality, WFP was able to engage numerous donors and raise $70,000. With donations averaging $100, the campaign increased the overall size of gifts and reignited donors from years past.

The “Fill the Cup” campaign marks the third campaign that WFP has launched through Papilia.

If you’d like to customize the look and feel of your campaigns, contact your Client Services Manager today. Don’t delay – improve the donor experience and increase donations today with a customized campaign from Papilia.