Direct2Web - Four New Templates

Papilia is committed to helping nonprofits improve online communications and fundraising efforts, and now we’re pleased to offer four new Direct2Web templates to help you expand your reach to offline donors.  With Direct2Web you can easily integrate your web, email and direct mail efforts, launching all communications from within the Papilia platform. Following the success of our Online Tax Receipts template, the four new templates will help you communicate with offline donors while collecting additional email addresses and donations.

Create a personalized, integrated donor experience

Static direct mail has long been a tool in the fundraiser’s arsenal. Now thanks to the Papilia platform, you can integrate proven direct mail techniques with Personalized URLs (PURLs) to create a uniquely customized donor experience. You’ll increase engagement and capture offline donors’ email addresses.

Offline communications driving online engagements

You might be wondering why you’d want to invest in capturing email addresses from your offline donors. Studies have shown that donors who engage online give anywhere from two to five times that of donors who do not.* Not only can direct mail help dramatically improve the donor experience, but with a variety of new templates, you’ll be able to collect email addresses and ultimately more dollars.

* “Donors who donate offline but receive communication online tend to give twice as much as those who only receive communication offline.” – Integrating Online Fundraising with Direct Marketing, Convio & StrategicOne, January 18, 2007

New Customizable Templates

Event Invitation: Invite your supporters to key events

Annual Appeal: Generate more donations with direct mail appeals for annual contributions

Newsletter: Create monthly, quarterly or semiannual newsletters to show donors the impact of their donations, the latest fundraising campaigns, or important news.

Reactivation Request: Tired of losing donors due to invalid email addresses and unsubscribes? Looking to revive inactive donors? Notify donors when their emails bounce and keep your database up to date, or send a gentle reminder to lapsed or unsubscribed donors to invite them back.

Benefits:

Get the word out

• Notify offline donors through a variety of templates
• More web visits, email addresses, and dollars thanks to high response rates
• Enhance your donors' experience – even those without email

Minimal staff impact, maximum donor impact

• Competitively-priced direct mail templates
• Customized with your organization's logo and colors
• No hassle for your busy and overworked staff

Personalized for results

• Achieve cross-media communications through Variable Data Printing
  and PURLs
• Use donor information to create a personalized VIP web experience
• Combine high impact direct mail with the interactive capabilities of the Internet

The gift that keeps on giving

• State-of-the-art digital printing equipment, whose components are 97% recyclable
• Quality, coated paper with high recycled content
• Reduced waste, landfill, water consumption, chemical use, and de-forestation