Educational Fundraising Whitepapers

Check out our best practices guides, articles, and resources from fundraising experts to help you dramatically improve your donors’ experience and Treat Every Donor like a Major Donor. These informational documents cover the latest trends and hottest topics in the nonprofit world.

Engagement Opportunities - Sample suite of engagement opportunities, courtesy of The Osborne Group.
Email Deliverability Demystified – What is email deliverability and how does it work? How can it impact the results of my fundraising efforts? Deliverability expert Mark DiMaio explains what it is, how it works, and best practices to optimize deliverability and results.
The Eleven Pillars of Fundraising Wisdom - courtesy of Ken Burnett.
Fund Raising for Newcomers to Nonprofit Boards - Courtesy of Charlie Brown, this informational tool will help new nonprofit board members learn more about the important principles and elements of fundraising success.
HIPAA - Summary of the Healthcare Insurance Portability and Accountability Act of 2002 including what it is, how to ensure your organization is compliant, as well as frequently asked questions.
CAN SPAM - Summary of the CAN-SPAM Act of 2003 including what it is, how to ensure your email marketing efforts are compliant, as well as frequently asked questions.
COPPA - Summary of the Children’s Online Privacy Protection Act legislation of 2000 including what it is, how to ensure your organization is compliant, the issue of parental consent, and an example of an excellent privacy policy for a children’s website.
Privacy policy - Summary of privacy policies including an explanation of the California Online Privacy Protection Act and a step by step checklist for creating a privacy policy.
Fundraising in a Changing Economy - Ten things you should know about fundraising in a changing economy, courtesy of Kay Sprinkel Grace.
Overcoming Your Donors’ Psychic Poverty - New strategies for a down-turned economy, courtesy of Kay Sprinkel Grace.